Blizzard notes return of Warhammer and Age of Conan players
Thursday, November 6th, 2008
According to Mike Morhaime, CEO of Blizzard, the majority of players who dropped their World of Warcraft accounts for Warhammer Online or Age of Conan have returned to Blizzard’s popular MMO.
It was in a conference call with investors that Morhaime pointed out that despite recent releases by competitors, World of Warcraft continues to grow in numbers. The game’s upcoming expansion pack, Wrath of the Lich King, contributed to the return of many players.
“To date, 68 per cent of the players who listed Age of Conan as their reason for cancellation and 46 per cent of the players who listed Warhammer as their reason for cancellation have reactivated their subscriptions to World of Warcraft,” said Morhaime.
Mythic, the company behind Warhammer Online, disagrees. When Paul Sams, another Blizzard exec made similar comments a few weeks ago, Mythic CEO Mark Jacobs called the assertion naive.
”Any comment along the lines of ‘well if they’re in my game they’re not playing in another game,’ flies in the face of all research that’s been done among MMO players,” said Jacobs. ”The idea that you only play one is really kind of silly.”








